Italconstruct International focuses on the provision of high quality, affordable and comfortable housing. Our housing units offer state-of-the-art living conditions reflective of the rapid advancement in technology and a growing need for quality housing.
Our company is dedicated to a hassle free living environment in which our customers can enjoy all of the benefits of safe, attractive and inviting units.
To blend our experience gained from international best practices in the building industry, our extensive range of available skills and industry expertise and the deep knowledge and understanding of the local environment to appropriately address and respond practically to issues and challenges facing our clients.
Sales in our business is based upon providing customers with a living concept fitting of their needs. We are in touch with the needs and desires of our clientèle in order to best attract a consistent flow of customers.
Our keys to success are:
• Deep understanding of clients requirements
• Extensive local knowledge
• Good quality and timely support for clients
• Credible qualification
• Open and candid with clients
• Product branding
Our Target Market Strategy
We believe that our unparalleled level of quality and technological amenities put Italconstruct International into a niche of its own. This is the focal point of all our marketing and advertising efforts. These segments are also easily reached through local newspapers and publications, as well frequent open house displays.
It is essential for Italconstruct International patrons to understand that their needs are our priority. Mainly, our target market is divided into the following segments:
- Affordable housing units for the low income bracket including high rise buildings and condominiums
- Semi-luxurious house and town houses suitable for the middle income bracket
- Luxurious housing complexes
- Industrial/Commercial units for business
This industry is constantly evolving and leaving many inflexible companies stagnant. One of the major trends is the need to adapt to technological advancements as well as maintaining the overall appearance and condition of the complexes.
Another important trend is adapting to higher density housing in smaller areas due to urban growth boundaries, etc. Italconstruct International is dedicated to following these trends while maintaining the level of comfortable and affordable liveability that sets us apart from our competitors.